ClientMaps vs Badger Maps: Choosing the Right Route Planning Tool in 2025
In 2025, route planning remains a key challenge for mobile sales and service professionals. Tools like Badger Maps and ClientMaps are designed to help users manage client visits more efficiently, but they approach the problem in different ways.
This article provides a balanced overview to help you understand how these two tools compare, and which one might better fit your team’s size, workflow, and budget.
How They Compare
1. Design Philosophy and User Experience
Badger Maps has built a robust platform with deep CRM integrations and reporting features. It's well-suited for organizations with complex sales operations and structured field teams.
ClientMaps, on the other hand, is designed to be lightweight and intuitive. It focuses on fast route creation and map-based client interaction, which makes it ideal for smaller teams, independent reps, or businesses that need simplicity and flexibility.
2. Pricing Models
Badger Maps typically starts at $69 per user/month. This includes access to advanced tools, CRM sync, and territory management.
ClientMaps offers a lower entry point at $29 per user/month, with key features like route planning, client management, and mobile-first design included in its base and pro tiers.
3. Platform and Mobility
Both apps offer mobile capabilities, but ClientMaps is designed with mobile-first usage in mind. All core features are accessible via smartphone, allowing reps to work directly from the field without switching between devices.
Badger Maps also supports mobile usage and is especially valuable when paired with CRM systems from a desktop environment.
Feature Comparison
| Feature | Badger Maps | ClientMaps |
|---|---|---|
| Starting Price | $69/user/month | $29/user/month |
| CRM Integration | Included with premium plans | Included in Pro Plan |
| Mobile App Support | Full, works with desktop sync | Full mobile-first access |
| Interface Style | Traditional enterprise layout | Map-focused, modern layout |
| Route Optimization | Yes | Yes |
| Support Availability | Business hours | Live chat and email |
Which Should You Choose?
- Choose Badger Maps if you need detailed CRM integration, territory visualization, or manage a structured field team within a larger organization.
- Choose ClientMaps if you prefer a more lightweight, mobile-friendly solution that simplifies daily route planning and saves costs for smaller teams.
There is no one-size-fits-all tool. What matters most is aligning your team’s workflow with the tool’s core strengths.
Try ClientMaps
If you're exploring a route planner that focuses on clarity, simplicity, and value, ClientMaps is available with a 14-day free trial. It’s an opportunity to see how a modern, focused tool performs in real-world daily use.
All product names, logos, and brands are property of their respective owners. This comparison is intended for informational purposes only.